Smart pet ID — made in the EU
If your dog wanders,
a stranger can bring them home in one scan.
A tiny QR + NFC tag on the collar. Anyone with a phone can reach you — without ever seeing your name, address, or number.
Our promise
Other trackers cost €90 + a monthly fee. We charge €9.99. Once.
We think your pet's safety shouldn't come with a recurring invoice. Buy the tag, we host the profile, and we stay out of your way — for as long as PawBack exists.
For owners
Manage your pets on the go
Pet profiles, NFC tag activation, and instant notifications the moment a finder scans your tag — right from your phone. Finders never need to download anything.
For owners
How it works
Four steps. No account for the finder.
Get your tag
A 28mm disc with a QR code + NFC chip. Engraved with a unique six-letter ID.
Build the profile
Add a photo, name, breed, and any medical notes. Takes 90 seconds. Your personal data is never added.
Clip it on
Split ring included. Survives mud, rivers, and the occasional bite.
If they wander…
A stranger holds their phone to the tag. Your dog's profile opens. One tap sends you an email or rings your phone — through us.
The tags
Small, light, built for collars.
The Single
€9.99
Profile free for life.* No subscription.
The Pair
€14.99
Profile free for life.* No subscription.
Replacement
€5.99
Profile free for life.* No subscription.
All prices include VAT. Shipping extra.
Pricing
One price. No asterisks.
Free — for life*
€0
Comes with every tag.
- Unlimited profile edits
- Email relay when scanned
- Photo, name, breed, medical notes
- Bilingual profile (DE + EN)
- Works on any smartphone camera
Premium
€5
€5 per year. Optional. Coming late 2026.
- Everything in Free
- Phone proxy (your number stays hidden)
- Priority SMS alerts
- Last-scanned location pin
- Vet-sharable medical PDF
*Free for the lifetime of the service. If we ever need to shut down, we will notify all users at least 6 months in advance and provide full data export. See our terms for details.
Coming soon
PawBack Premium
€5 / year
Extra safety, extra privacy — without putting your number online.
Not yet available. We'll email you when it launches.
Private proxy number
Finders call one PawBack number; we route the call to you over your private extension. Your real number is never shown.
SMS alerts
Get a text message the second a finder scans your tag, in addition to the email and push notification.
Neighborhood lost alerts
Mark your pet as lost and we notify PawBack users in the same postal code. More eyes on the street.
Read before you buy
Honest guides, not marketing
Lost dog checklist
What to actually do in the first 60 minutes if your dog runs off — including what helps and what makes things worse.
Read the guide →
AirTag vs PawBack
Honest comparison of GPS trackers and ID tags. We admit where AirTag and Tractive win.
Read the guide →
Tag privacy
What information should a pet ID tag actually reveal — and why a phone number engraving is a bigger problem than people think.
Read the guide →
Questions
Things owners ask.
Do I need to install anything?+
No. Neither do you nor the person who finds your dog. The tag opens pawback.pet/t/… in any phone's browser. That's it.
How is my data protected?+
Finders never see your name, email, address, or phone. They see the dog's profile and a contact form. We relay their message to you.
What if PawBack shuts down?+
We give at least 6 months notice and provide data export instructions. The URL keeps working. It's in our terms.
Does it work without a phone signal?+
The NFC and QR require a data connection to load the profile. 99% of finders have mobile data.
Can cats wear it?+
Yes, but our 28mm disc is sized for dogs 5kg+. A smaller cat tag is planned for later.
Why only German and English?+
We are based in Düsseldorf. More languages coming when we can support them properly.
Is this a replacement for AirTag or a GPS tracker?+
They solve different problems. GPS trackers tell you where your dog is in real time — useful, but they need charging and cost €5-10/month forever. PawBack works the moment a stranger picks your dog up: they tap the tag, see your pet's profile, and message you. Most lost pets are found by a person, not by GPS. We wrote a longer comparison if you're deciding between them.
Get your dog home faster.
One tag. One scan. No subscription. Ever.