Smart pet ID — made in the EU
If your dog wanders,
a stranger can bring them home in one scan.
A tiny QR + NFC tag on the collar. Anyone with a phone can reach you — without ever seeing your name, address, or number.
Built by Fazy & Milad in Düsseldorf — for our dog Bennie. Each tag is hand-printed and shipped from our home. Read our story →
Our promise
Other trackers cost €90 + a monthly fee. We charge €9.99. Once.
We think your pet's safety shouldn't come with a recurring invoice. Buy the tag, we host the profile, and we stay out of your way — for as long as PawBack exists.
How it works
Four steps. No account for the finder.
Get your tag
A 28mm disc with a QR code + NFC chip. Engraved with a unique six-letter ID.
Build the profile
Add a photo, name, breed, and any medical notes. Takes 90 seconds. Your personal data is never added.
Clip it on
Split ring included. Survives mud, rivers, and the occasional bite.
If they wander…
A stranger holds their phone to the tag. Your dog's profile opens. One tap sends you an email or rings your phone — through us.
The tags
Small, light, built for collars.
The Single
€9.99
Profile free for life.* Premium is optional.
The Pair
€14.99
Profile free for life.* Premium is optional.
Replacement
€5.99
Profile free for life.* Premium is optional.
All prices include VAT. Shipping extra.
Add-on
Make it theirs — engraved on the back
Add your pet's name to any tag for €4.99 at checkout. Pick one of three fonts. One charge per order, no matter how many tags you buy. Engraved into the print, not a sticker — won't wear off.
Engraved orders ship in 3-5 extra business days.
PawBack Premium
A private phone line for your pet's tag.
€5 / year — or €20 for 5 years
Extra safety, extra privacy — without putting your number online.
Sign in to activate. Cancel any time.
Private phone line
Finders call one PawBack number; we route the call to you over your private extension. Your real number never appears on the tag page.
Neighborhood lost alerts
Mark your pet as lost and every PawBack user in your postal code gets a push notification. More eyes on the street the moment they wander.
Free shipping + same-day dispatch
Ordering a new tag, a replacement, or an engraving? Premium members ship free worldwide, and non-engraved orders leave Düsseldorf the same day.
Pricing
One price. No asterisks.
Free — for life*
€0
Comes with every tag.
- Unlimited profile edits
- Email relay when scanned
- Photo, name, breed, medical notes
- Bilingual profile (DE + EN)
- Works on any smartphone camera
Premium
€5/year
or €20 for 5 years — save 20%
- Everything in Free
- Private phone line — your real number stays hidden
- Neighborhood lost-pet alerts
- Free shipping + same-day dispatch
- Covers all your pets on one account
*Free for the lifetime of the service. If we ever need to shut down, we will notify all users at least 6 months in advance and provide full data export. See our terms for details.
For owners
Manage your pets on the go
Pet profiles, NFC tag activation, and instant notifications the moment a finder scans your tag — right from your phone. Finders never need to download anything.
For owners
Read before you buy
Honest guides, not marketing
Lost dog checklist
What to actually do in the first 60 minutes if your dog runs off — including what helps and what makes things worse.
Read the guide →
AirTag vs PawBack
Honest comparison of GPS trackers and ID tags. We admit where AirTag and Tractive win.
Read the guide →
Tag privacy
What information should a pet ID tag actually reveal — and why a phone number engraving is a bigger problem than people think.
Read the guide →
Questions
Things owners ask.
Do I need to install anything?+
No. Neither do you nor the person who finds your dog. The tag opens pawback.pet/t/… in any phone's browser. That's it.
How is my data protected?+
Finders never see your name, email, address, or phone. They see the dog's profile and a contact form. We relay their message to you.
What if PawBack shuts down?+
We give at least 6 months notice and provide data export instructions. The URL keeps working. It's in our terms.
Does it work without a phone signal?+
The NFC and QR require a data connection to load the profile. 99% of finders have mobile data.
Can cats wear it?+
Yes, but our 28mm disc is sized for dogs 5kg+. A smaller cat tag is planned for later.
Why only German and English?+
We are based in Düsseldorf. More languages coming when we can support them properly.
Is this a replacement for AirTag or a GPS tracker?+
They solve different problems. GPS trackers tell you where your dog is in real time — useful, but they need charging and cost €5-10/month forever. PawBack works the moment a stranger picks your dog up: they tap the tag, see your pet's profile, and message you. Most lost pets are found by a person, not by GPS. We wrote a longer comparison if you're deciding between them.
Get your dog home faster.
One tag. One scan. Premium is optional.